Search Engine Optimization (SEO) - Search engine optimization is similar to SEM, in that it involves getting traffic from search engines, but rather than paying search engines for ads, SEO involves optimizing your website for search engine algorithms so that it appears higher in the organic search results.

Because search is the primary way people navigate the web, this can be a big source of traffic. Search Engine Marketing (SEM) - SEM is a form of online advertising that involves paying search engines (such as Google or Bing) to display ads in their search results.The following are some of the key ways businesses use to drive traffic: Depending on your company’s goals and budgetary constraints, there are many ways to start attracting prospects to your site. The first step of the process is finding an effective way to attract prospects to your website. There are two main components to the lead generation process: getting traffic to your site and then convincing them to share their contact information with you. Lead generation is also important for ecommerce and other businesses, as email marketing is still one of the most effective channels for marketing online, and gathering a prospective customer’s contact info allows the business to market to them later, even if they do not make a purchase immediately.

Collecting new leads allows the businesses to educate and nurture prospective customers through email marketing, before reaching out to qualified leads directly via salespeople. Lead generation is a core part of the sales funnel for many B2B companies since their products can cost thousands of dollars and web visitors are less likely to buy their product or service directly from the website. In online marketing this typically involves collecting a visitor’s contact information (called a “lead”) via a web form. Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.

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